SPG and SPB
SPG (sales promotion girl) and SPB (sales promotion boy) promote a product directly to visitors: explaining the product, handing out samples, collecting data, or selling at the booth. Choose an SPG or SPB when visitors need to be spoken to about the product.
Usher
An usher looks after guests, not the product. Their job is to welcome guests, staff the registration desk, direct guests to rooms or seats, and help with queue flow. Ushers are commonly used at seminars, conferences, gala dinners, and corporate events.
Brand ambassador
A brand ambassador represents the brand in an activation or campaign, often for a longer period than a single event. The role is closer to the face of the brand than to a salesperson at a booth.
Event crew
Event crew support the running of the event: preparing the area, logistics, and light technical support. They work behind the scenes so SPGs, ushers, and performers can focus.
Summary: when to use which
| Need | Role |
|---|---|
| Explaining or selling a product at a booth | SPG or SPB |
| Guest registration and welcome | Usher |
| The face of the brand in a campaign | Brand ambassador |
| Area preparation and event logistics | Event crew |
Still unsure? Just describe your event in the request a quote form. The Temu Talent team will help work out the crew you need.
